Ninja Reportedly Earned $1 Million For Promoting "Apex Legends"
Believe it or not, Ninja aka Tyler Blevins the famed Fortniter, earned a one-time paycheck to switch sides, this according to sources over at Reuters. The report states that Ninja was asked by Electronic Arts to help the publisher launch Apex Legends while the game was barely unraveled to the public.
Blevins isn’t the only famous Twitch steamer Electronic Arts is said to have approached, but his endorsement was likely the most expensive, and thus the hardest to clinch. A number of other high-profile streamers are being credited with incredible surge Apex Legends enjoyed upon its release: 50 million players jumping ship in under 30 days.
Like Fornite before it, Apex Legends is free-to-play yet highly dependant on players purchasing cosmetic add-ons once they’ve become completely swept up by its addictive appeal. The game’s launch was simulcast across different continental zone when it came to pass.
“We really wanted to create a day where you couldn’t escape ‘Apex’ if you cared about games,” said Drew McCoy, the lead producer on the Apex project. “And we wanted it to feel like an event was happening everywhere around the globe on that day.”
Bear in mind, not every streamer is made of the same stuff as Ninja. If eSports as a medium is to reach the commercial highs of a banner league like the MLB or NBA, they will need to kickstart a bunny farm replete with Ninja cloning devices, just to break even.