Burger King Trolls McDonald's Over The Big Mac Trademark In Latest Ad
Burger King’s long-standing rivalry with McDonald’s likely won’t stop until one of the companies goes bankrupt which doesn’t seem likely anytime soon. Burger King has been one of the fast food restaurants who’ve used trolling as a marketing tool. BK’s Twitter really has no chill as they clown not only their competitors but also contentious public figures like Kanye West and Donald Trump. However, Burger King’s latest advertisement took aim at their long-standing competitor and decided to take there trolling to another level since McDonald’s lost the Big Mac trademark in the EU.
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McDonald’s losing the trademark for Big Mac means that Burger King can use it as much as they want even if it means trolling McDo’s in their new ad. BK’s latest ad campaign, “The Not Big Macs” showcases customers coming to their restaurant looking for varieties of Big Mac’s that aren’t actually from McDonald’s. This includes: “The Like a Big Mac, But Actually Big,” “The Kind of Like a Big Mac, But Juicier and Tastier,” “The Burger Big Mac Wished It Was,” “The Anything But a Big Mac,” and “The Big Mac-ish But Flame Grilled of Course.”
The troll move wasn’t only for their ad campaign. Adweek reports Stockholm-based ad agency who handled BK’s campaign helped troll McDonald’s even further by creating “The Not Big Macs” menu at local Burger King locations.